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Balenciaga: Balenciaga High Summer 2025 Campaign

Brand
Balenciaga
Date

Apr 2025

Description

Balenciaga’s High Summer 2025 campaign, designed by Demna, presents a collection of resort-inspired imagery captured by photographer Roe Ethridge. The project features models Bai, Claudia Donam, Estelle Chen, and Szymon Bielusiak in a series of editorial compositions that blend luxury fashion with a tranquil, tropical aesthetic. The visuals lean into a high-contrast palette, utilizing golden hour lighting and natural light to emphasize texture and silhouette. Set design by Manon Everhard establishes a polished resort atmosphere, complemented by fashion styling from Ally Macrae, hair by Natsumi Ebiko, makeup by Camille Lutz, and manicures by Fanny Santa Rita.

Style

Editorial, Vertical, Warm, Golden Hour, Commercial

Techniques

Natural light

Industries
Luxury Fashion Houses
Color
Jet Black
Background

Outdoor Pool

Context

Advertising Campaign

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