Balenciaga

Apr 2025

Balenciaga’s High Summer 2025 campaign, designed by Demna, juxtaposes heavy winter silhouettes with the relaxed atmosphere of a tropical resort. Captured by photographer Roe Ethridge, the editorial series features models Bai, Claudia Donam, Estelle Chen, and Szymon Bielusiak in a high-contrast setting defined by infinity pools, sandy beaches, and dramatic sunset skies. Fashion editor and stylist Ally Macrae leads the aesthetic direction, pairing structured outerwear, fur coats, and heavy knitwear with swimwear. The production relies on natural light and golden hour tones to emphasize the textures of the apparel, supported by set design from Manon Everhard. Beauty details include hair by Natsumi Ebiko, makeup by Camille Lutz, and manicures by Fanny Santa Rita.

Editorial, Vertical, Warm, Golden Hour, Commercial

Natural light

Luxury Fashion Houses

Outdoor Pool

Advertising Campaign