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Brand
BACARDÍ
ProjectCase Study

BACARDÍ Case Study 2025

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound

Tags

bacardi case study videobacardi videocase study videocuban bandmusicians performinglive cuban bandbacardi loud and untameable

Description

This case study video for BACARDÍ explores how the brand celebrates its Cuban heritage by pairing emerging musicians with a live Cuban band. The video features various performance scenes, including close-ups of hands playing a double bass, writing on sheet music, drumming, and electric guitar performances. Vibrant yellow title cards punctuate the footage with bold black text explaining the concept, accompanied by the BACARDÍ Loud and Untameable branding. The musical arrangements and sound design were created by MAS-Music and Strategy, capturing an energetic and authentic cultural exchange.