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Autex Acoustics: Brand Identity

Date

Feb 2022

Description

Marx Design developed a comprehensive brand identity system for Autex Acoustics, focusing on architectural acoustic solutions. The visual language utilizes a high-contrast monochrome palette, defined by bold typography and structured, geometric layouts that emphasise the brand's performance-led positioning. Through a systematic grid, the identity spans print collateral, editorial guidelines, and signage applications. The project incorporates motion graphics and minimal design techniques to communicate corporate standards, including debossed logo applications and structured typographic hierarchies using RM Neue. The identity design integrates photography with clean, stark graphic forms to highlight the tactile and architectural qualities of acoustic panels.

Style

Commercial, Horizontal, Clean, Minimalist

Color
Jet Black
Pure White

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