Australian Mushrooms (Hort Innovation)
MMMMMushrooms
ProjectMMMMMushrooms
Date
Jan 2025
Description
Australian Mushrooms (Hort Innovation) highlights the versatility of fresh produce in its MMMMMushrooms campaign. The creative approach centers on a cinematic live-action sequence, showcasing the textures of grilled ingredients through detailed, high-contrast visual focus. Developed by agency Thinkerbell, the project leans into a clean, minimalist aesthetic to emphasize culinary quality. The production features a live-action technique that highlights the natural glaze and char on mushrooms, zucchini, and peppers, underscored by professional sound design from Eardrum.
Style
Horizontal, Cinematic, Clean
Industries
CPG / Packaged Food
Context
Brand Film / Corporate Video
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