Australian Mushrooms (Hort Innovation)
MMMMMushrooms
ProjectMMMMMushrooms
Date
Jan 2025
Description
The MMMMMushrooms commercial campaign for Australian Mushrooms positions the product as an essential component of the home-cooked meal. Centered on the preparation of savory, glazed mushrooms, the film channels a warm, polished aesthetic that emphasizes culinary appeal through macro-style closeups and controlled low-key lighting. Developed by agency Thinkerbell, the production focuses on the textural interplay between protein and mushrooms. The sound design, handled by Eardrum, complements the visuals to underscore the sensory experience of the plate, leaning into a chiaroscuro-inspired color palette.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Macro, Low-key / chiaroscuro
Industries
CPG / Packaged Food
Color
Chocolate
Caramel
Context
TVC / TV Commercial
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