Australian Mushrooms (Hort Innovation): MMMMMushrooms
Date
Jan 2025
Description
Australian Mushrooms (Hort Innovation) presents 'MMMMMushrooms', a commercial video project produced by Freelance that centers on the culinary versatility of the ingredient. The creative agency Thinkerbell developed the campaign, which focuses on rich, sensory food photography to drive appetite appeal. Featuring low-key, chiaroscuro lighting and warm tones, the spot utilizes macro photography to highlight textures and moisture. Sound design and audio production for the project were handled by Eardrum.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Macro, Low-key / chiaroscuro
Industries
Color
Chocolate
Caramel
Context
TVC / TV Commercial
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