Australian Mushrooms (Hort Innovation)
MMMMMushrooms
ProjectMMMMMushrooms
Date
Jan 2025
Description
The MMMMMushrooms commercial campaign for Australian Mushrooms positions the product as an essential component of the home-cooked meal. Leaning into a sophisticated culinary aesthetic, the spot features macro-style closeups of prepared dishes, capturing the textures and moisture of ingredients under low-key, chiaroscuro lighting. Developed by agency Thinkerbell, the project focuses on the sensory experience of cooking and plating. With sound design from Eardrum and production handled by Freelance, the work utilizes a warm, polished visual palette to emphasize the versatility of the food product.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Macro, Low-key / chiaroscuro
Industries
CPG / Packaged Food
Color
Chocolate
Caramel
Context
TVC / TV Commercial
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