Brand
ProjectWhere Time Began
Audemars Piguet Where Time Began 2025
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Description
This brand film titled Where Time Began explores the historical roots of watchmaker Audemars Piguet in the Vallée de Joux, Switzerland. The video features archival illustrations, vintage maps, close-up shots of mechanical watch faces, and a group portrait of artisans wearing white lab coats against an alpine backdrop. Part of an ongoing brand documentary narrative, the piece uses mixed media techniques including vintage photographs and technical drawings to illustrate the 1875 origins of the company.