Audemars Piguet: Putting Institute
Brand
Date
Mar 2023
Description
In 'Putting Institute', Audemars Piguet explores the intersection of precision sports and academic rigor. The commercial video transforms a university-style lecture hall into a research space where professional golfers analyze putting mechanics through the lens of mathematics and physics. The spot utilizes a clean, live-action technique to contrast institutional tropes with athletic expertise. Professional golfers are depicted examining data and taking notes in a setting framed by whiteboard formulas and specialized golf gear.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Charcoal
Beige
Background
Office
Context
TVC / TV Commercial
Associated creatives
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