Athletica
Squirt
Brand
ProjectSquirt
Date
Jun 2026
Description
Athletica presents 'Squirt,' a fitness campaign highlighting high-intensity training sequences. Produced by GREATERGOOD, the spot focuses on a gym setting, utilizing live-action technique to capture the movement of the athlete. The project leans into a clean aesthetic, emphasizing athletic form through dynamic framing and controlled lighting. The commercial maintains a consistent visual rhythm throughout the sequence.
Style
Horizontal, Commercial, Clean
Industries
Fitness
Color
Jet Black
Navy
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
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