Athletica
Electric
Brand
ProjectElectric
Date
Jun 2026
Description
Athletica presents Electric, a commercial film produced by GREATERGOOD that channels the gritty intensity of an indoor fitness center. The project merges standard athletic training sequences with a surreal narrative shift, centering on a man moving from weight-based exercise to unexpected, high-energy sequences involving jumper cables. Captured through high-contrast lighting and desaturated color grading, the production leans into a cinematic aesthetic. The film employs a blend of live-action technique and integrated VFX to establish its bizarre, industrial atmosphere within the weight room setting.
Style
Horizontal, Cinematic, Desaturated
Techniques
VFX / visual effects
Industries
Fitness
Color
Navy
Jet Black
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
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