Athletica
Electric
Brand
ProjectElectric
Date
Jun 2026
Description
Athletica presents Electric, a surreal project that sits at the intersection of fitness and speculative fiction. The production leans into a high-contrast aesthetic, utilizing live-action technique alongside sharp VFX to bridge the gap between traditional gym imagery and mechanical modification. The narrative follows an athlete whose workout is interrupted by a surreal sequence involving the integration of mechanical components. With production handled by GREATERGOOD, the film maintains a cinematic quality through its deliberate use of horizontal framing and a cool, muted color palette.
Style
Horizontal, Cinematic, Cool
Techniques
VFX / visual effects
Industries
Fitness
Color
Jet Black
Crimson
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
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