Under Armour: Athletes Series
Brand
Date
Oct 2026
Description
Under Armour spotlights professional soccer player Fermin Lopez in this installment of the Athletes Series. Produced by Whale, the project takes the form of a black and white video portrait focused on individual competitiveness and agility. The commercial piece utilizes low-key chiaroscuro lighting to draw out texture and detail, stripping back the visual environment to a minimalist backdrop. This live-action portrait relies on tight framing and high-contrast monochrome cinematography to capture the subject's reflections.
Style
Horizontal, Commercial, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Silver
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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