Under Armour

Mar 2025

Under Armour’s latest sportswear campaign, 'We Grind For All We Get,' focuses on the intensity of athletic preparation. The project captures individuals and teams training in diverse environments, ranging from sun-drenched outdoor basketball courts to the quiet focus of indoor locker rooms. Produced by The Quarry and We Go Again, the film utilizes a gritty aesthetic and desaturated color grading to emphasize the repetitive, demanding nature of training routines. Through dynamic camera movements and slow motion, the visuals center on athletic apparel and the physical effort of the featured subjects, grounded by a cinematic, live-action approach.

Horizontal, Cinematic, Desaturated, Warm, Gritty

Slow motion

Sportswear

Advertising Campaign, Brand Film / Corporate Video