Under Armour: We Grind For All We Get

Mar 2025

Under Armour’s "We Grind For All We Get" campaign captures the intensity of athletic performance through a series of training vignettes. The film moves across diverse environments, from the grit of outdoor basketball courts to the focused preparation found within indoor locker rooms. Produced by The Quarry and We Go Again, the work utilizes dynamic camera movements and moody, cinematic lighting. With its desaturated palette and use of slow motion, the campaign maintains a consistent tone that focuses on the mechanics of training and personal resilience.

Horizontal, Cinematic, Desaturated, Warm, Gritty

Slow motion

Advertising Campaign, Brand Film / Corporate Video