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Blonde woman holding a fluffy Pomeranian dog while wearing a glossy burgundy puffer jacket against a stone wall

Aritzia Aritzia Super Puff No Bad Weather 2026 2026

About

A commercial fashion portrait captured by photographer Peter Ash Lee for Aritzia's Super Puff campaign, featuring a young woman with platinum blonde hair and dark eyeliner holding a fluffy Pomeranian dog. Both the model and the dog wear matching glossy burgundy puffer jackets, creating a cohesive and playful look. The woman stands leaning against a neutral stone architectural wall, looking directly at the camera with a calm expression. The lighting is soft and even, highlighting the wet-look shine and texture of the quilted outerwear fabric. The composition is a vertical medium shot focusing closely on the subjects and their detailed winter apparel.

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Background

Stone Texture

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Advertising Campaign