Aritzia
SU24 SOCIAL REACTIVE #2
Brand
ProjectSU24 SOCIAL REACTIVE #2
Date
Jul 2024
Description
Aritzia’s SU24 Social Reactive campaign brings a minimalist aesthetic to high street fashion, focusing on clean lines and a neutral palette. Captured by photographer Sami Barker, the series leans into a Y2K-inspired sensibility through playful accessories and structured studio portraiture. Featuring model Alvina Bokhari, the campaign utilizes a mix of direct flash and natural light to balance its commercial appeal with sharp, modern editorial compositions. The production alternates between a controlled studio environment and urban street settings to frame the seasonal collection.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Context
Social Media / Short Form Video
Associated creatives
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