Aritzia: SU24 SOCIAL REACTIVE #2

Jul 2024

For its SU24 Social Reactive #2 campaign, Aritzia leans into a minimalist aesthetic across a series of studio and street-level portraits. The project features photography by Sami Barker, focusing on clean compositions that highlight the brand's core seasonal silhouettes. Featuring model Alvina Bokhari, the imagery utilizes a mix of direct flash and natural light to capture the collection. The styling emphasizes a streamlined look, ranging from casual hoodies and caps to fitted basics and essential accessories, captured with a clean, commercial polish.

Vertical, Commercial, Clean

Social Media / Short Form Video