Brand
ProjectSU24 SOCIAL REACTIVE #2
Aritzia SU24 SOCIAL REACTIVE #2 2024
Associated creatives
Tags
Description
Model Alvina Bokhari poses on a sunny city sidewalk holding a giant white Aritzia shopping bag emblazoned with the brand logo and a whimsical campaign photo of illuminated dresses in trees. She wears dark sunglasses and a simple white sleeveless top against classic urban street architecture under direct sunlight. Photographed by Sami Barker for Aritzia's SU24 Social Reactive project, the composition blends playful street-level scale with sharp editorial fashion aesthetics.
Style
Vertical, Commercial, playful, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (20%)
Background
Street
Context
Social Media / Short Form Video