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BrandArgent
ProjectBrand Identity
Triptych layout displaying three panels for Argent workwear featuring a woman in a blue suit, a pink blazer detail, and a plaid jacket

Argent Brand Identity 2020

Associated creatives

Decade
DecadeGraphic Design
Matthew Sprout
Matthew SproutPhotography

Tags

woman in blue suitblue suitsuitorange blazerblazergrey plaid jacketplaid jacketjacket

Description

This triptych visualizes the brand identity for Argent, captured through photography by Matthew Sprout and graphic design by Decade. The left panel shows a blond woman seated on a stool wearing a light blue suit and white sneakers against a seamless white backdrop. The center panel focuses closely on an orange blazer with dark buttons and the brand name ARGENT bolded across the chest. The right panel presents the back view of a person wearing a grey plaid blazer over dark trousers. The composition employs clean lines, minimal studio sets, and professional lighting to highlight contemporary workwear.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Royal Blue (40%)
Rust (30%)
Charcoal (30%)

Background

White Seamless

Context

Advertising Campaign