Brand
ProjectLet's talk shop
ARC Let's talk shop 2026
Associated creatives
Tags
Description
This animated video project for ARC, titled Let's talk shop, features striking typography against a neutral grey background. Bold black letters and bright yellow highlighted boxes dynamically spell out 'The single voice for Australian retail'. The composition relies on minimalist graphic design and motion graphics to reveal the text progressively over the duration of the sequence. The visual style is clean and corporate, utilizing stark contrast between the typography and the backdrop.