APT.20

Feb 2025

APT.20 presents a comprehensive brand identity project for the restaurant and food & beverage sector, balancing playful character-driven motifs with a modern, clean visual language. Led by graphic design studio PROST WORK and photographer Karim Sirine, the visual system leans into a nostalgic editorial aesthetic, documented through both studio photography and candid, documentary-style captures. The brand identity centers on a distinctive suite of cartoon bear illustrations and a palette of warm, balanced tones including 'Black Americano' and 'Baby Blue.' Technical execution spans various formats, from minimalist typography on menu layouts to vector-based animation for loyalty cards and apparel. The project emphasizes a cohesive commercial presence, utilizing natural lighting and analogue film textures to ground the brand’s playful elements in an authentic, casual dining atmosphere.

Restaurants

Advertising Campaign