E.T WIGS: Brand Identity

Jan 2025

The brand identity for E.T WIGS, developed by PROST WORK, establishes a visual system centered on high-contrast typography and a distinct purple color palette. The project spans signage, apparel, and premium packaging, leaning into a minimalist commercial aesthetic across both digital and physical applications. Photography by Melanie May Lehmann, Yasmin Banks, Nine Slimee, Ahmed Hassan, and Sophia Sinot captures the identity through a mix of clean studio product shots and editorial portraiture. The execution utilises tactile textures, including metallic fabrics and matte packaging, contrasted against soft, voluminous hair elements. Motion elements by Sasha Scott integrate live-action technique and VFX, while hair styling by Endah TcheMarcos Perez grounds the brand in its product category.

Commercial, Clean