E.T WIGS

Jan 2025

E.T WIGS presents a comprehensive brand identity system that translates across physical packaging, commercial signage, and editorial photography. The aesthetic relies on sharp serif typography, a high-contrast black and purple palette, and minimalist layouts. The project balances clean graphic design with tactile textile applications, utilizing matte surfaces and glossy metallic accents to establish a luxury retail feel. Creative direction and design for the project were led by PROST WORK. The photographic assets were captured by a collaborative team including Melanie May Lehmann, Yasmin Banks, Nine Slimee, Ahmed Hassan, Sophia Sinot, and Rose Katembo. Motion components were handled by Sasha Scott, with hair styling provided by Endah TcheMarcos Perez. The resulting work leans into commercial editorial and minimalist graphic design techniques.

Commercial, Clean