ProjectBrand Identity

Brand Identity 2025
Associated creatives
Tags
Description
This photograph captures a candid scene inside a cafe, created as part of the Brand Identity project for APT.20. Photographed by Karim Sirine with graphic design by PROST WORK, the image features a person wearing a dark cap with APT.20 branding, positioned behind a wooden tray loaded with wrapped burgers. In the foreground, a glass pastry display case holds rows of cookies with handwritten labels on the glass. The background reveals blue tiled walls and framed menu signs, lending an authentic, casual atmosphere to the commercial capture.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film
Industries
Restaurants
Color
Jet Black (50%)
Caramel (50%)
Background
Café
Context
Advertising Campaign