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BrandAPT.20
ProjectBrand Identity
Person holding a cardboard drink carrier with two takeaway cups featuring the APT 20 logo, wearing blue sweatpants

APT.20 Brand Identity 2025

Associated creatives

PROST WORK
PROST WORKGraphic Design
Karim Sirine
Karim SirinePhotography

Tags

takeaway cupscoffee cupsdrink carriercardboard drink carriericed coffee cuppaper cupbranded cups

Description

This image showcases a brand identity project for APT.20, featuring two takeaway beverage cups held in a molded cardboard carrier. One cup contains an iced coffee topped with whipped cream and cocoa powder, while the other is a closed paper cup. Both feature a custom branded logo sticker. The person holding the carrier wears a dark top and blue athletic pants with a white logo. The photograph has a warm, candid aesthetic with natural lighting and an outdoor background.

Style

Lifestyle, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

Beverages

Color

Royal Blue (60%)
Pure White (40%)

Background

Street

Context

Advertising Campaign