Apple
Wren Evans - CỨU LẤY ÂM NHẠC
Brand
ProjectWren Evans - CỨU LẤY ÂM NHẠC
Date
Jan 2025
Description
Apple partners with artist Wren Evans in this rhythmic campaign, titled 'CỨU LẤY ÂM NHẠC'. The project highlights creative expression through a series of dynamic sequences, featuring the artist navigating urban rooftops and architectural corridors. The execution relies on high-contrast visuals, utilizing a cinematic monochrome aesthetic to define the movement and performance. With production led by SMUGGLER and post-production by Heckler Singapore, the film leans into live-action techniques to capture energetic choreography and atmospheric lighting setups.
Style
Horizontal, Cinematic, Monochrome
Industries
Apps & Digital Platforms
Context
Advertising Campaign
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