Apple: Vertical Cinema
Brand
Date
Sep 2020
Description
Apple showcases high-octane action in this vertical video production, designed specifically for mobile consumption. The project features a sequence of chase scenes and stunts performed on a city skyscraper, emphasizing the scale of the architecture through vertical panning and high-altitude rooftop choreography. Produced by Superprime Films with agency and creative support from TBWA Media Arts Lab London, the project employs live-action technique alongside slow motion. EXILE is also credited as part of the production execution.
Style
Vertical, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Navy
Background
Residential Building
Context
Brand Film / Corporate Video
Associated creatives
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