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Apple: Under The Spell

Brand
Apple
Date

Feb 2024

Description

Apple showcases its latest wireless earbuds in the campaign 'Under The Spell,' a dramatic production blending live-action technique with intricate 3D render / CGI elements. The film emphasizes the product through a series of macro-focused shots, tracking the charging case and earbuds in a controlled, high-contrast environment. Leaning into a cinematic atmosphere, the piece employs low-key lighting and atmospheric motion graphics to ground the hardware within a cosmic visual context. The result is a refined look at industrial design, utilizing desaturated tones and swirling particle effects to create a sense of scale and focus around the hero object.

Style

Vertical, Cinematic, Desaturated, Matte

Techniques

3D render / CGI, VFX / visual effects

Industries
Consumer Electronics
Color
Jet Black
Pure White
Background

White Seamless

Context

TVC / TV Commercial

Associated creatives

Eleanor
EleanorProduction
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