Apple: The Underdogs: Swiped Mac
Brand
Date
Jul 2023
Description
The Underdogs: Swiped Mac, produced by SMUGGLER for Apple, examines the complexities of modern workplace technology through a fast-paced, narrative-driven campaign. Set within an urban environment, the film centers on a high-stakes professional scenario involving video conferencing, laptop mobility, and the practical demands of remote teamwork. The project utilizes a live-action technique to ground its premise in everyday office interactions, emphasizing clear, digital capture and natural lighting. With music and sound design provided by Wise Music Creative, the work focuses on the integration of hardware within a professional, enterprise-oriented context.
Style
Horizontal, Commercial
Industries
Color
Blush
Background
Commercial Office
Context
TVC / TV Commercial
Associated creatives
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