Apple: The Song
Brand
Date
Apr 2024
Description
Apple explores personal narratives and the intersection of analog archives with digital creativity in this campaign, The Song. The narrative follows a young woman as she synthesizes physical mementos and vintage audio into her own musical compositions. Centering on intimate domestic rituals, the film utilizes warm natural light and cinematic live-action techniques to define its lifestyle aesthetic. The spot highlights the role of modern technology in creative workflows, showcasing the brand's hardware in a personal, interior setting. Agency TBWA Media Arts Lab London led the creative production.
Style
Lifestyle, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Forest Green
Beige
Jet Black
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.