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Apple: Taste

Brand
Date

May 2023

Description

Apple showcases its Apple TV+ streaming platform in this campaign featuring Timothée Chalamet. The film centers on the domestic intersection of media and daily life, depicting a quiet moment at a kitchen table where the device serves as a portal to various original series. Produced by MJZ with creative development by MAL and WORK USA, the project utilizes a cinematic, live-action technique. The visual execution relies on warm lighting and natural wood accents to establish an intimate atmosphere throughout the domestic setting.

Style

Horizontal, Cinematic, Warm

Color
Jet Black
Camel
Background

Kitchen

Context

TVC / TV Commercial

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