Apple: 'Shot on iPhone' Wren Evans - VFX Breakdown
Brand
Date
Apr 2025
Description
Apple showcases the technical assembly behind the 'Shot on iPhone' campaign featuring musician Wren Evans. The production reveals the interplay between live-action footage and post-production artistry through a series of side-by-side comparisons. The breakdown highlights the integration of digital assets, contrasting 3D wireframes and CGI robot elements with final composite shots. The film captures the interaction between a subject in a red jacket and a multi-legged mechanical spider, mapping the transition from initial 3D renders to a cinematic result. Production duties were handled by Heckler Singapore.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Crimson
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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