Apple
'Shot on iPhone' Wren Evans - VFX Breakdown
Brand
Date
Apr 2025
Description
Apple showcases the technical process behind its Shot on iPhone campaign with this visual effects breakdown featuring musician Wren Evans. The project highlights the integration of 3D render and CGI elements, specifically detailing the interaction between a subject in a dark urban environment and a multi-legged mechanical spider robot. The edit employs split-screen comparisons to contrast final composite shots with their underlying wireframes. The production was supported by Heckler Singapore, illustrating the digital compositing techniques used to achieve the campaign's cinematic aesthetic.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI, VFX / visual effects
Industries
Consumer Electronics
Color
Crimson
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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