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Project'Shot on iPhone' Wren Evans - VFX Breakdown

Apple 'Shot on iPhone' Wren Evans - VFX Breakdown 2025

Associated creatives

Heckler Singapore
Heckler SingaporeProduction

Tags

vfx breakdownmechanical spider robotperson in red jacketspider robotmechanical robotperson in red

Description

This video provides a visual effects breakdown for the Shot on iPhone campaign by Apple featuring musician Wren Evans. The footage utilizes split-screen displays to compare final composite shots against 3D wireframes and CGI robot elements. A person wearing a red jacket interacts with a giant multi-legged mechanical spider robot set against a dark urban street background at night. The piece demonstrates advanced digital compositing techniques, highlighting the transition from 3D render stages to the final cinematic output.