Apple: Shot on iPhone 6
Brand
Date
Mar 2023
Description
Apple captures a series of high-action sequences for its Shot on iPhone 6 campaign. This specific project showcases the technical capabilities of the mobile device through live-action footage, focusing on athletic movement and rhythmic pacing. The featured imagery highlights a BMX stunt set against an expansive sky. The aesthetic employs a desaturated palette to emphasize the dramatic cloud formations, creating a cinematic quality that leans into high-contrast visual storytelling. Music supervision for the project was provided by Good Ear Music Supervision.
Style
Horizontal, Action, Cinematic, Desaturated
Techniques
Slow motion
Industries
Background
Overcast Sky
Context
Brand Film / Corporate Video
Associated creatives
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