Apple: Shot on iPhone 16 Pro | The Weeknd 'Dancing in the Flames'

Sep 2024

Apple showcases the imaging capabilities of the iPhone 16 Pro through a high-production music video for The Weeknd’s track, Dancing in the Flames. The project features behind-the-scenes sequences of the smartphone integrated into a technical rig, capturing footage of the artist driving a vintage red sports car. Produced by Apple in collaboration with TBWA Media Arts Lab Los Angeles, the film utilizes atmospheric lighting, dense smoke, and cinematic framing to demonstrate the device’s performance. The visual execution relies on slow motion and a distinct teal and warm color grade to achieve its look. Supporting production and post-production were handled by Cadence Films, Pariah Creative, and Monumental FX.

Horizontal, Cinematic, Moody, Warm

Slow motion

Brand Film / Corporate Video