Apple: Share the Joy
Brand
Date
Dec 2022
Description
Apple's Share the Joy campaign centers on a live-action commercial focused on the audio-sharing capabilities of the iPhone and AirPods Pro. The spot unfolds in a dimly lit diner, balancing the warm interior atmosphere against the cool daylight filtering through the windows. Developed alongside agency TBWA Media Arts Lab Los Angeles, the project features production by MJZ, with post-production and visual effects handled by Blacksmith. The creative execution emphasizes a cinematic, warm aesthetic to highlight the interaction between the two subjects.
Style
Horizontal, Cinematic, Warm, Matte
Industries
Background
Café
Context
TVC / TV Commercial
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