Apple Share the Joy 2022

Description

This commercial video for Apple's Share the Joy project captures a quiet, moody scene inside a dimly lit diner. A young woman with curly hair and a man wearing a red hoodie are seated near a window, using an iPhone to share audio to their AirPods Pro. The warm interior lighting contrasts with the cooler daylight visible through the diner's front windows, where other patrons sit in the background. Close-up shots highlight the smartphone screen interface displaying the sharing prompt, followed by joyful interaction between the two main characters. Created with production by MJZ, agency support from TBWA Media Arts Lab Los Angeles, and post-production and visual effects by Blacksmith.