Apple: R.I.P. Leon
Brand
Date
Feb 2023
Description
This commercial spot for Apple, titled R.I.P. Leon, captures a quiet moment of domestic drama within a home kitchen. The narrative focuses on a man navigating the somber task of informing others about his pet lizard's passing, highlighting the smartphone as a central utility in daily communication. Produced by Biscuit Filmworks UK with post-production and VFX from Blacksmith and WORK USA, the film leans into a cinematic aesthetic. The project utilizes live-action technique andraw, atmospheric lighting to maintain a grounded tone throughout the scene.
Style
Horizontal, Cinematic, Raw
Industries
Color
Charcoal
Off-White
Background
Kitchen
Context
TVC / TV Commercial
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