Apple: Rick's Rescue
Brand
Date
Jan 2025
Description
This commercial for Apple, titled Rick's Rescue, depicts a dramatic coastal emergency scenario highlighting the functional capabilities of the Apple Watch. The narrative follows a man caught in a rip current at dusk, focusing on the device's utility in high-stakes environments. Produced by Scoundrel with creative direction from TBWA\Sydney, the film utilizes cinematic live-action techniques to emphasize the intensity of the scene. The visual aesthetic leans into muted twilight tones, contrasting dark ocean water with the pale sand and the illumination of device interfaces through slow-motion sequences.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.