Apple: Quiet the Noise
Brand
Date
Mar 2023
Description
Apple’s 'Quiet the Noise' commercial project presents a high-budget, conceptual exploration of urban environments through a surrealist lens. The campaign, which features a sequence of floating city elements and grounded infrastructure, utilizes a combination of live-action technique and complex VFX to construct its atmospheric narrative. Produced by Iconoclast UK with creative support from TBWA Media Arts Lab Los Angeles, the film relies on dynamic camera motion and striking visual contrasts. These cinematic elements highlight the project’s high-fidelity production standards within the consumer electronics and technology space.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Background
Clear Sky
Context
Brand Film / Corporate Video
Associated creatives
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