Apple: Privacy on iPhone - Data Auction
Brand
Date
May 2022
Description
Apple explores the commercialization of personal digital footprints in this campaign spot for Privacy on iPhone. The narrative follows a protagonist who inadvertently discovers a hidden auction room, where her personal data is presented to a room of buyers. The film uses dramatic framing and detailed set design to depict a surreal, high-stakes auction environment. Employing cinematic warm interior lighting, the production leans into live-action technique and integrated VFX to visualize the concept of personal data trade.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Navy
Chocolate
Background
Café
Context
TVC / TV Commercial
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