Apple: Our Stories (Zerina Akers)
Brand
Date
Sep 2022
Description
Apple explores the concept of legacy and individual impact in this documentary-style film featuring Zerina Akers. The project centers on Akers' personal reflections on success and community, presented through a clean, live-action technique that highlights her narrative. The vertical production utilizes a documentary aesthetic, framed within a brightly lit interior space. Creative direction for the campaign was provided by TBWA Media Arts Lab Los Angeles, with sound production handled by SoStereo.
Style
Documentary, Editorial, Vertical, Clean
Industries
Color
Magenta
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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