This commercial for Apple, titled 'More Personal Siri,' highlights the integration of voice-assistant technology within social and professional contexts. Directed by O Positive, the film follows a user navigating personal data through her iPhone during a residential gathering.
The narrative leans into a clean, cinematic aesthetic, utilizing natural lighting and a muted color palette to focus on the device’s interface. The project was developed by TBWA Media Arts Lab Los Angeles and TBWA\Media Arts Lab Sydney, with post-production and visual effects provided by Trafik and Cut+Run US.
