Apple: Miss You
Brand
Date
Dec 2023
Description
Apple’s 'Miss You' is a commercial film that highlights intimate moments of connection through the use of a smartphone. The project utilizes natural light to create a warm, cinematic aesthetic, focusing on close-up details that emphasize everyday interactions. Produced by DIVISION Global, the live-action work captures a person engaged in digital communication. The narrative leans into quiet, personal environments, grounding the technological subject matter in a tangible, domestic space.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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