Apple: Tractor
Brand
Date
Jul 2023
Description
This spot for Apple features a cinematic live-action sequence capturing a man in formal attire navigating a vintage tractor across a rural landscape. The visual narrative utilizes wide framing and slow tracking shots to frame the journey, set against an expansive backdrop of mountain ranges and open dirt roads. The aesthetic leans into a desaturated grade, emphasizing the natural light present in the environment. The creative execution, managed by Apple Marcom with production support from SMUGGLER, integrates a distinctive sonic identity provided by Ludacris.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Burnt Orange
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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