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Apple: Made on iPad

Brand
Apple
Date

Oct 2024

Description

Apple highlights the creative potential of its tablet ecosystem in the Made on iPad campaign. The production underscores the tactile intersection of human artistry and digital precision, featuring artists crafting custom graphics and complex textures on digital canvases. Developed in partnership with TBWA\Media Arts Lab Canada, the commercial leans into a documentary-style workflow. The visual narrative combines live-action technique with high-fidelity 3D render/CGI elements to showcase the clarity of the tablet interface. Lobo handled both the production and post-production duties, maintaining a clean aesthetic throughout the sequence.

Style

Horizontal, Commercial, Clean

Techniques

3D render / CGI

Industries
Consumer Electronics
Color
Pure White
Jet Black
Crimson
Background

Office

Context

Advertising Campaign, Brand Film / Corporate Video

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