Apple
Ladybug
Brand
ProjectLadybug
Date
May 2023
Description
This Apple TV+ campaign, titled 'Ladybug,' places actor Timothée Chalamet within a tranquil greenhouse setting to explore the platform's content library. The spot balances contemplative, live-action footage of the talent with direct glimpses of the Apple TV+ interface, highlighting titles such as Sharper and Masters of the Air. The production leans into a warm, natural light aesthetic to ground the cinematic sequence in a verdant, intimate atmosphere. Creative development was led by MAL, with production handled by MJZ and WORK USA.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Streaming Platforms
Color
Cobalt
Jet Black
Background
Garden
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.