Apple: JP Apple Watch Message from the Heart Line
Brand
Date
Jun 2025
Description
This Apple Watch campaign, titled Message from the Heart, explores the role of wearable health technology through a series of user-led narratives. The project focuses on the functional integration of heart rate monitoring and health notifications, presented through a clean and minimalist digital interface. The commercial, produced by Y's with agency support from TBWA\Media Arts Lab Japan and Korea, utilizes a vertical format to highlight the messaging interface alongside biometric data. ASTERISM and BLACK CAT WHITE CAT MUSIC contributed the sound design, grounding the real-world stories within a live-action technique framework.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Color
Forest Green
Pure White
Charcoal
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.