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Brand
Apple
ProjectJP Apple Watch Message from the Heart Line

Apple JP Apple Watch Message from the Heart Line 2025

Associated creatives

TBWA\Media Arts Lab – Japan & Korea
TBWA\Media Arts Lab – Japan & KoreaAgency / Creative
Y’s
Y’sProduction
REDHILL
REDHILL
ASTERISM
ASTERISMMusic / Sound
BLACK CAT WHITE CAT MUSIC
BLACK CAT WHITE CAT MUSICMusic / Sound
OMD Hakuhodo
OMD HakuhodoMedia

Tags

apple watchsmartwatchapple watch notificationheart rate monitortext message interface

Description

This video from the Apple Watch campaign Message from the Heart Line presents a text message conversation detailing real user stories involving health notifications. The visuals feature chat bubbles on a messaging interface interspersed with close-up images of Apple Watches displaying heart rate data and atrial fibrillation warnings. The clean, minimalist digital framing highlights product features naturally within an emotional narrative framework. Produced by Y's with agency work from TBWA Media Arts Lab Japan and Korea, the piece captures a genuine human experience centred around wearable health technology.