Apple showcases the iPhone 16 in 'All Systems Pro,' a commercial film that highlights device capabilities within a high-tech command center environment. The narrative follows operators managing technical sequences across a wall of multi-screen displays and control desks.
The production, featuring work from SMUGGLER and post-production by Trafik, leans into a moody, cinematic aesthetic. It utilizes a blend of live-action technique and 3D render/CGI elements to create a futuristic operations hub defined by linear lighting and ambient orange and blue glows.
