Apple: iPhone 16 All Systems Pro
Brand
Date
Nov 2024
Description
Apple showcases the iPhone 16 in 'All Systems Pro,' a commercial film that highlights device capabilities within a high-tech command center environment. The narrative follows operators managing technical sequences across a wall of multi-screen displays and control desks. The production, featuring work from SMUGGLER and post-production by Trafik, leans into a moody, cinematic aesthetic. It utilizes a blend of live-action technique and 3D render/CGI elements to create a futuristic operations hub defined by linear lighting and ambient orange and blue glows.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
3D render / CGI
Industries
Color
Charcoal
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
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