Apple: iPhone 12 Pro Launch
Brand
Date
Nov 2022
Description
Apple showcases the iPhone 12 Pro in this product launch film, focusing on the smartphone's industrial design, stainless steel frame, and triple-camera system. The narrative moves between vast desert landscapes at dusk and illuminated urban settings at night to highlight the device's versatility. Produced by Love Song, the project uses a cinematic visual style and crisp lighting to frame the hardware. Close-up macro shots emphasize the ceramic shield glass and physical construction, supported by live-action sequences featuring users in diverse environments.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Silver (metallic)
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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