Apple: Ian Treherne - Intimate Range Story
Brand
Date
May 2023
Description
Apple documents a portrait photography session with Ian Treherne, capturing his process of working within a dark, atmospheric studio. The project highlights the tactile experience of using smartphone technology, focusing on the intentional framing and composition required for high-contrast portraiture. Produced by Thursday’s Child with creative work from TBWA Media Arts Lab Los Angeles, the piece utilizes a documentary approach and live-action technique. The visual narrative leans into a moody aesthetic, defined by low-key, chiaroscuro lighting that isolates the subject and the device against a deep background.
Style
Documentary, Vertical, Action, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Charcoal
Background
Black Seamless
Context
Brand Film / Corporate Video
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