Apple: Hello Yellow

May 2023

Apple introduces the Hello Yellow campaign, a dynamic animated video project for the consumer electronics and technology sector. The creative production showcases a central character moving through urban environments, integrating a mobile device into the narrative through a series of rhythmic, fast-paced sequences. The piece employs mixed-media animation techniques, layering illustrative elements over live-action footage. The visual language leans into saturated colour grading and warm tones, utilizing hand-drawn overlays to frame the subject within the commercial landscape. Production for the project was led by Division Global and PRETTYBIRD US, with Apple managing the agency and creative direction.

Horizontal, Commercial, Saturated, Warm

Animation

Advertising Campaign, TVC / TV Commercial