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Apple: Hands on with Apple Intelligence

Brand
Apple
Date

Jun 2025

Description

Apple introduces its latest software suite in 'Hands on with Apple Intelligence,' a commercial video that walks through core interface updates across iPad, MacBook, and iPhone. The project utilizes a clean, minimalist visual language, set against a seamless white studio backdrop that keeps the focus on product interaction. Developed in collaboration with TBWA\Media Arts Lab - APAC, the film balances live-action technique with 3D render and CGI elements to illustrate software functionality. The presentation features a recurring protagonist who guides the viewer through close-up demonstrations, ranging from flat-lay hardware arrangements to detailed interface settings.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries
Consumer Electronics
Color
Mustard
Medium Grey
Background

White Seamless

Context

TVC / TV Commercial

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